What happened?
On July 2, 2025, the UK branch of Louis Vuitton, part of luxury giant LVMH, suffered a cyberattack that compromised internal systems. The incident was disclosed to the UK’s Information Commissioner’s Office (ICO) and is under investigation
What data was exposed?
The attackers gained access to:
- Customer names and contact information
- Purchase history from Louis Vuitton UK
No financial data (such as credit card numbers) was compromised.
This marks the third LVMH-related cyberattack in just three months—following incidents in South Korea and at Christian Dior in May
Growing risk for luxury brands
- Increased phishing risk: Exposed personal data may be used in targeted phishing campaigns
- Brand reputation at stake: Cyberattacks can damage consumer trust in premium brands
- Regulatory pressure: GDPR and ICO investigations could lead to sanctions if compliance gaps are found
Key takeaways for the industry
- Cyber hygiene must be luxury-standard
- CRM and loyalty platforms are high-risk targets
- Proactive monitoring is essential to detect threats early
What LVMH and others must do now
- Enforce multi-factor authentication (MFA) company-wide
- Conduct Threat-Led Penetration Testing (TLPT) simulating real attacks
- Segment internal systems to reduce lateral movement
- Monitor the dark web for stolen credentials or leaked customer data
📊 How Apolo Cybersecurity helps luxury brands stay secure
At Apolo Cybersecurity, we help protect high-value ecosystems with tailored services:
- MFA deployment and privileged access audits
- SOC 24/7 threat monitoring and anomaly detection
- Custom TLPT to simulate ransomware and phishing attacks
- Training teams in phishing detection and digital hygiene
👉 Book a free cybersecurity assessment to strengthen your digital defenses.