How to Combat Cybersecurity Disinformation from the Business Area

The strategic role of the sales team in cybersecurity education

In an increasingly exposed digital world, cyberattacks on small and medium-sized enterprises (SMEs) have become a real and constant threat. Even so, many organizations continue to believe that the Cybersecurity business it's an unnecessary luxury or something exclusive to large corporations.

From the commercial area, we face this every day Disinformation about cybersecurity. The good news? We can be part of the solution.

In this article, you'll learn how The sales team can become a key ally to educate, sensitize and connect companies with effective cybersecurity solutions.

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Why does misinformation about cybersecurity persist in companies?

Many business leaders still hold misconceptions about digital protection. Here are some of the most common beliefs:

• “A free antivirus is enough.”
• “Cybersecurity is only necessary for large companies.”
• “No one is going to want to attack a small company.”
• “Attacks only happen from outside, not inside my organization.”

This scenario of False Security And Technical Ignorance Leaves the door open to threats such as:

• Advanced Phishing.
• Targeted ransomware.
• Internal breaches of sensitive data.

Combating business disinformation in cybersecurity begins by changing these perceptions from the first business contact.

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The commercial team as an educator and consultant in cybersecurity

Beyond Selling: Building Value and Trust

Nowadays, selling cybersecurity solutions doesn't just mean closing a contract. Means Understand customer risks, educate with empathy and offer real value.

How to do it?

• Explaining in simple terms how an attack can Affect Operations, Reputation and Finances of a company.
• Connecting customer needs with Tangible Solutions, without unnecessary technicalities.
• Positioning ourselves as Cybersecurity Consultants, not just as suppliers.

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Alignment with marketing and technical teams: the formula for an effective business strategy

For this work to be effective, it is crucial to:

• Continuously train in new threats, technologies and technical language.
• Collaborate with marketing to create informational content such as:
  • Downloadable guides
  • Posts on LinkedIn or corporate blogs
  • Educational Webinars
• Work with the technical team to fully understand each solution and how to apply it to different sectors or company sizes.

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Main challenges in approaching cybersecurity from a commercial perspective

1. Ongoing team training

It is essential that the sales team is kept up to date on:

• Most common types of threats.
• Applicable regulations and regulations (such as the GDPR).
• New tools and trends in digital security.

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2. Overcoming customer resistance to change

Many businesses still believe that cyberattacks “happen to others”, when in fact SMEs are one of the main targets because of their low level of protection.

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3. Report without alarm

Fear sells, but poorly managed fear can lead to rejection. The ideal is to adopt a constructive approach, focused on:

• Prevention, not panic.
• Clear solutions, not catastrophic scenarios.
• Real cases, not exaggerations.

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Let's make cybersecurity a strategic business conversation

In a digital environment as vulnerable as the current one, Commercial Area has a unique opportunity: to be the bridge between ignorance and prevention, between risk and protection.

With empathy, continuous training and a consultative vision, We can transform the conversation about cybersecurity into a tool of commercial value. This way, not only do we protect our customers, but We position our company as a reliable leader in digital security.

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Is your sales team ready to talk about cybersecurity?

Train your vendors to become cybersecurity consultants.

Discover how Apolo Cybersecurity can help you integrate a solid business strategy based on education, trust and prevention. Contact us now at info@apolocybersecurity.com